An easy approach to junk food consumption regulation.

As we saw earlier, the same mechanisms that currently serve the rich, can be adjusted for the benefit of the general public. "But what about fast food joints?", a shrewd reader would ask. "They hardly sell anything healthy, would they have to be abolished?"

Abolishing something is certainly the easiest solution to problems, but the Wise Monarch should try to avoid closing down familiar institutions in order to preserve the happiness of the public. Thankfully, and elegant solution exists for fast food establishments.

Fast food in itself isn't poison -- it is the excess consumption of it that creates problems. It is, however, a convenient way to get some energy quickly when traveling.

With understanding the cause of the problem comes the solution: the Wise Monarch would require the burgerias to ask their customers to bring an electricity bill no more than a month old. The customer can only be served if the address on the bill is 100 miles or more from the location of the restaurant. Technological advances allow for automatic scanning of the bill and calculating the distance, lowering the educational requirements of the clerk.

Raising a healthy nation is easy!

Sales as a dietary regulator.

The evolution of human thought has given us capitalism, which is used as a framework for all sorts of great things. One of the great inventions is sales. You know, "buy one, get one _{of the same or lesser price} free" kind of thing.

As with most achievements of capitalism, sales serve the general public rather indirectly: while they do provide stuff cheaper than normal, quite often you can either find the same thing somewhere else for the same price, or just don't need the item. As usual, it benefits "corporations" (in general sense): they can get rid of the goods with expiring shelf-life, or they lure people into the store with a loss leader.

There is, however, no reason to abolish sales in a neo-monarchy. The Wise Monarch should use every means possible to keep his subjects happy and healthy... Perhaps even more healthy than happy, because the projected lifespan (and hence the generated tax revenue) of the healthy but unhappy people is longer than of the happy but fat unhealthy.

And since most people would buy only the thing that are on sale, this mechanism can be used for regulating what people eat without the atrocities of older monarchies. No, the Wise Monarch would just put fatty fish on sale for one week, thus forcing his subject to get some Omega-3 acids. Then he'd replace fish with beef, beef with chicken and so on. He would constantly put different vegetables on sale to make his subjects happier with alternating fiber sources and their bowel movements regular, which also contributes to happiness.

The rich would, of course, avoid these regulations by buying whatever they want (since they can afford it), but they already do mostly healthy choices, so the Wise Monarch shouldn't be too concerned with them.

For extra happiness of the general public, the periodic costumed parades could be held and TV shows themed after the current week's Food. Next week is the Fish week. Come watch the Fishwalk at the Main Street this Friday. Don't miss the Salmon's intern next Tuesday at 8!