As with most achievements of capitalism, sales serve the general public rather indirectly: while they do provide stuff cheaper than normal, quite often you can either find the same thing somewhere else for the same price, or just don't need the item. As usual, it benefits "corporations" (in general sense): they can get rid of the goods with expiring shelf-life, or they lure people into the store with a loss leader.
There is, however, no reason to abolish sales in a neo-monarchy. The Wise Monarch should use every means possible to keep his subjects happy and healthy... Perhaps even more healthy than happy, because the projected lifespan (and hence the generated tax revenue) of the healthy but unhappy people is longer than of the happy but
And since most people would buy only the thing that are on sale, this mechanism can be used for regulating what people eat without the atrocities of older monarchies. No, the Wise Monarch would just put fatty fish on sale for one week, thus forcing his subject to get some Omega-3 acids. Then he'd replace fish with beef, beef with chicken and so on. He would constantly put different vegetables on sale to make his subjects happier with alternating fiber sources and their bowel movements regular, which also contributes to happiness.
The rich would, of course, avoid these regulations by buying whatever they want (since they can afford it), but they already do mostly healthy choices, so the Wise Monarch shouldn't be too concerned with them.
For extra happiness of the general public, the periodic costumed parades could be held and TV shows themed after the current week's Food. Next week is the Fish week. Come watch the Fishwalk at the Main Street this Friday. Don't miss the Salmon's intern next Tuesday at 8!
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