The iNflux of faux iNdividualism

Mr. Coffee, Mr. Fusion, Mr. Clean, Mr. Gasket -- these were the brands of yesterday, when the greedy capitalists ruled the world and didn't care about the working class at all, and the brand names reflect that: The Man gives you coffee, energy, cleanness, car parts, etc.

This is not the case anymore -- we have the first-person-centered brands, like iPod, iPhone, iRiver, iMode, etc. "It is all about you", -- whispers the marketing machine, -- "you, oh unique and one-only you!". Now I make decisions for myself, not some Mister!

And things like iPod DRM are just to make sure one stands by his correct choice -- otherwise he might reconsider and nobody likes flip-floppers, right?

//Give us your unique moneys!