The real secret of the Coca-Cola recipe.

Coca-Cola trade secrets trial to open today.

Apparently, some people wanted to sell the super-secret to Pepsico, and I think it was around the time when it actually happened that I've read about the agreement between Coca-Cola and Pepsico to warn each other if someone attempts to sell secrets from one to another.

I wonder, however, if all that is an elaborate conspiracy (it seems I'll have to rename this blog ;)). Think about it: it really doesn't matter what the actual recipe is, since it's actually different in different countries. The recipe does not make the drink sell, mind-controlling rays from black helicopters aggressive advertising, ubiquitous availability and squashing the competition does. There are tastier and healthier alternatives, like beer, but people still consume colas by ponds, so really, who cares about the exact recipe?

All this publicity about the über-secret locked in a vault and the touching detail of the two fierce competitors warning each other really is serving to induce one simple idea: if the company goes these lengths to guard the recipe, it's gotta be good, right? Right?! :)))