After the wise monarch had issued an edict intending to promote searching for cures instead of treatments, the cunning pharmaceutical companies have come up with a novel trick: they are promoting the idea that obesity is a disease and therefore can be cured -- or at least, you know, treated :p -- with pills. The Wise Monarch understands the general need for selling people stuff and does not mind most of the marketing tricks.
His Majesty, however, is appalled by the recent attempts to advance the obesity-is-a-disease-so-it's-not-your-fault-just-buy-these-pills-thnx paradigm. Oh, they are really smart, those guys, first hinting on the effect and now providing the people with a feasible explanation. "Fatness spreads, now why would that be...", -- the subconscious keeps thinking for a month, -- "must be some reason to it... Yes! A virus! That explains it!"
Well, two can play this game. If obesity is a disease, and obviously a fast spreading one, then the Wise Monarch has no choice but to declare a state of emergency, global quarantine and isolation of the affected* and the expropriation of all drug research facilities in order to find the cure ASAP.
Achtung! The future of our species is in danger! It is no time to profit from erection enhancers until this horrible disease is wiped out once and for all!
*Free and unlimited access to treadmills is to be provided in the isolation facilities.
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